About Us | Who we are
About Peraffic – Online lead generation specialists
Peraffic ... ViAGO ... COGITA
Peraffic is a trademark of ViAGO Limited, and Peraffic is
ViAGO's team of online lead generation specialists. ViAGO is a member of the COGITA Group of Companies.
1. Building your future
You can predict that we will be part of your future.
Meaning that 20 years ago if you had put $1 into the bank
and put $1 into a partnership with ViAGO, you would have predicted that your
$1 in the bank would have accumulated interest; you could also have predicted
that your $1 with ViAGO would have accumulated sales, earnings and equity,
and that you'd still be finding new ways to build your future in partnership
with ViAGO. Meaning that ViAGO has stood the test of time. Meaning that the
company founder, owners and leaders support the company's mission, vision and 7
points of culture passionately. Meaning that ViAGO's shareholders have
put ViAGO on autopilot to ensure uninterrupted
service for the next 20 years.
Peraffic is the ViAGO solution to understanding the
mysterious world of Internet Marketing, where cause-and-effect is blurry at
best, foggy at worse, and experts seem to be constantly in disarray and
disagreement as to what works and what does not.
2. Causality gurus
In ViAGO, we are cause-and-effect junkies. We don't like
foggy logic and we don't like risk. We want our solutions to be as reliable
as gravity. If you let the apple go, it will drop to the ground. If you
install the ViAGO manufacturing solution in your factory, output will go up.
And if you commission a Peraffic Online Marketing Campaign... you will get
more leads online.
Peraffic's genesis was an internal ViAGO project in 2007.
Many ViAGO clients had improved manufacturing, delivery, and/or distribution
effectiveness to the point where they had so much excess capacity that they
were tempted to drop prices to increase sales – but that would reduce margins
– counter-productive to the goal of increasing effectiveness and efficiency.
So instead, we helped them increase marketing effectiveness to grow sales...
but increasingly, we were forced to consider the internet as a significant
source of leads... and everywhere we turned for advice, we got conflicting
and confusing recommendations.
So we set up a skunk-works project. Over 18 months we
purchased internet marketing solutions from around the world, sorted the hype
from the substance, and reverse-engineered the most reliable systems to
understand the cause-and-effect relationships between the actions taken and
the effects created, and rebuilt from the ground up a completely new and
unique solution, based on "reliable as gravity" causality.
More than $200,000 later, ViAGO had tested, proven and
released the 2008 version of the Peraffic system. A few sales-hungry ViAGO
clients immediately become Peraffic clients. Through 2009 and 2010, Google
expert Bryce England and ViAGO Founder James Powell (returning from
retirement) worked tirelessly to improve the speed and effectiveness of the
core Peraffic System, while the ViAGO/Peraffic team have introduced more and
more clients (both ViAGO clients and new Peraffic clients) to online lead
generation, the Peraffic way.
few Peraffic clients (2008) are still receiving leads, every week, from their
online marketing campaigns. Those first few clients have generated hundreds
of thousands of dollars in sales from their partnership
with Peraffic. And whenever sales improve sufficiently to put a strain on the
business' ability to deliver, the ViAGO team can step in to assist with
organisational effectiveness and efficiency.
ViAGO is a specialist in extremely fast installations of
constraint-based logistics solutions: for manufacturing, distribution,
marketing, sales and project management. ViAGO's cause-and-effect specialists
ensure highly reliable, fast, safe installations of organisational change.
Peraffic consultants are certified Theory of Constraints (TOC) cause-and-effect
specialists. The Peraffic technical team is lead by our Google-certified
AdWords professional, Bryce England.
ViAGO is a private company, founded by James Powell
and supported by a majority shareholder, COGITA,
ensuring longevity and strong leadership. COGITA's
Founder Mr Uluomatootua (Ulu) Aiono (ONZM | Officer of the New Zealand
Order of Merit) dreamed up ViAGO in 1994 from a desire to offer high-value,
fast and effective logistics solutions to clients, based on COGITA's early
and spectacular success with TOC.
4. Unreasonable? Don't you worry about that!
ViAGO's clients' have unreasonable expectations. And many
regard ViAGO as the only consulting firm they can talk to, that treats
unreasonable requests as routine. Peraffic applies that same unreasonableness
to Internet Marketing...
Is it reasonable to expect to rank in the top three places
of a Google search for a proven high-traffic keyword... within 24 hours?
Is it reasonable to expect a completely new website to be
up and running, from scratch, and pull its first email enquiry from a
potential customer... within 3 days?
Is it reasonable to routinely outperform ANY OTHER source
of leads, dollar for dollar, by 3x, 5x or even 10x?
At Peraffic, we agree it's unreasonable to expect these
things – but we don't worry about that, and neither should you... Peraffic
will deliver to your expectations. We like tough assignments, and we don't
like to fail. We take on the hard stuff, and we win. And with over 90% of our
assignments being fixed-price... if it does get unreasonably difficult, no
matter for what reason, that's our problem to solve, no worries for you.
5. Innovative & systematic
Did you read that heading?
Yep, we are both innovative and systematic.
Here's how: innovation is continuous, but isolated from
the routine, systematic, installation and development projects. We
continuously test and develop adjustments to our processes, and then
integrate only the proven advances into our production processes.
A few clients volunteers to alpha-test and beta-test any
changes (if live production testing is required) in order to get earliest
access to the improvements, and once things are really cooking, our
procedures and systems get updated to include the improvements.