Free Traffic Report
Don't try to create a wave; find a wave and stand in
front of it!
Are people searching online for a business like yours?
Much of the search traffic online is non-commercial that
is, people searching for information which they expect to get for free. Once
someone starts searching for a solution they are willing to pay for, we call
that commercial traffic.
A Free Traffic Report assesses the volumes of traffic
relevant to your business, and raises the question is this traffic
commercial, and is it commercially viable?
Your business website is not a lead generation engine
Most businesses build a website and then try to get
traffic for it.
This is a most inefficient, ineffective
and expensive way to generate leads.
Show the business versus do the business
SHOW the business with your main website your online brochure
Your business needs a "Brochure" website, such
... which is your main business website. Yes, we agree; we
have no problem with that at all. This is the website that SHOWS your
business. Your home page is the one people find when they Google your
business name, or navigate directly from an address on your printed material.
DO the business with your landing pages your online marketing fliers
You ALSO need "online marketing fliers" ideally
with their own domain names:
... and those fliers (called landing pages) are designed
with one purpose in mind: get a potential customer to declare themselves. And
to build an effective landing page, FIRST you must find traffic.
Traffic first, then landing pages
Yes, find the traffic, and then write the landing page.
Don't write the page and then try to drive traffic to it. Find a wave that's
already there, and stand in front of it.
How do you find the traffic?
Well, you can do some
keyword research yourself, but we know most people make some crucial
mistakes when they do this:
- Assuming more is better: actually, there is a
"sweet spot" for keyword traffic so a keyword with 100,000
searches per month may be tempting, but inappropriate, compared to a
keyword with much less traffic (read
more about traffic sweet spots...)
- Lumping terms together: you may know that in your
industry a "final destination" is the same as a "terminal
destination", however if Google thinks "final
destination" is about a film by that name, and "terminal
destination" is about a train station, you'd better not mix those
keywords on the same page!
- Using industry terms: you might call it a "double
glazing retrofit", but if the searchers are calling it a
"double glazing upgrade" then a page about retrofits will pull
no traffic, while your competitor steals the market with a page about
double glazing upgrades!
So, why get a professional to do the traffic report on
your behalf? When you've done as many traffic reports as we have, dodging the
above mistakes is second nature. There is an obstacle though: we do not know
your business as well as you do, and we could misunderstand some of the
industry terminology that's why we ask for a little more information on the
request form below.
The Free Traffic Report...
Your Free Traffic Report rates your online lead generation
potential on this scale:
- Strong YES: if you don't go ahead, we think you're nuts!
This category is reserved for Free Traffic Reports where traffic
has risen to commercial levels and your competitors
haven't noticed yet or some have but there's still room for
you resulting in a no-brainer conclusion: the traffic is there for the
harvesting, and if you get in now, you have a competitive
advantage that will last for years
- Maybe YES: there's traffic, it's solid, and there are
people like you already advertising to attract that traffic. The secret
to harvesting this traffic is finding your niche your sweet spot. It's
lower risk in that obviously other people like you are already
investing, but that is offset by the increased cost-per-click (due to
the competition bidding for keywords). Your Peraffic Consultant will
help you find a few starter niches for your Traffic Trial. Why
"Maybe YES"? Well, we are conservative. We want you to think
about it carefully before you spend money. By calling it "Maybe
YES", we make sure you are being a healthy sceptic!
- Cautious NO: something is missing maybe the traffic is
a bit low, the competition is a bit high, the cost-per-click is a bit
high or the keywords raise concerns for us. We say "cautious"
because you know your industry and the value of the leads to you (for
example, a customised robotics manufacturer might only need a few leads
each month, so low traffic is not an issue). Your Peraffic Consultant
will explain the risks and help you decide if a Traffic Trial is right
for you. If it's not appropriate to proceed, it is wise to check again
every 9-12 months because every month, traffic is rising, and more and
more people are turning to Google first. A few years ago, I would never
have used Google to find a plumber; now, that's the first place I go.
When your industry becomes "Googled", you need to get onto it
quickly. So talk with your Peraffic Consultant about an annual Free
Traffic Trial Re-check.
Once your Free Traffic Report is ready, your Peraffic
Consultant will contact you, and if you decide to go ahead with a Peraffic
Traffic Trial, will help you choose the keywords sets that will drive traffic
to your landing pages.
So... what's a landing page?
Once again, landing pages are designed with one purpose in
mind: to get a potential customer to declare themselves. You are on a
landing page right now!
You see, if you have this PROBLEM:
You want more sales
And to solve this problem you want:
And to get more leads you'd like:
More inbound enquiries
Contact us using the form below and
request a Free Report!
But wait! A word of warning... It's not about tricks, it's
not about the hard sell, and it's not about hype. Keep it real...
It's about clearly articulating how YOUR product or
service MEETS A NEED.
If you can show a visitor that you can credibly meet their
needs, a good percentage will respond favourably by making an enquiry.
Reduce the risk
If you make it as risk free as possible, even more will
Fear of being called by a stranger especially a salesperson
Here's one reason YOU might not submit the form below: we
might contact you!
(And you are not ready for that yet.)
If you are not ready to talk to a professional about lead
generation, then it's well and good that you don't request a free report
you dont waste our time and we don't waste yours!
Instead, you could do some free
online keyword research, and learn a
bit more about lead generation. If that's you, do some research, first,
and then request your free report.
Distrust especially online
Another reason you might not submit the form: you don't
know or trust us (yet)!
If you need to get to know us a bit better, or you need to
research us some more, or you need to more clearly understand your problem
and how we might help you solve it, then now is not the right time to be
making personal contact!
Instead, you could do some free
online keyword research, learn a bit
more about lead generation, or even read some
So a landing page is designed to ensure that appropriate
people make appropriate contact.
In our case, you're appropriate (i.e. you are a potential
future customer) if:
You want to generate leads, online,
Youre willing to pay for professional
help with that (if there is appropriate traffic for your business)
If that is you, and you are ready to talk, then...
Submit the form below and we will make contact with you to
help you organise your free report.
Free Traffic Report Request Form
We will acknowledge your enquiry within hours (that's a
personal response, not an email auto-responder).
- A local or regional Peraffic
Consultant may contact you to clarify the requirements for your Free
Traffic Report, and answer any question you may have raised, and/or
- Our technical team will email you advising the date your
Free Traffic Report will be ready, and then:
- A few days before your report is ready, we will contact
you to make a Skype, telephone or in-person appointment with you...
- At that appointment, we will review your Free Traffic
Report with you, answer your questions, and assist you in deciding the
next step that's right for you.
This is a NO OBLIGATION process and of course you are
free to keep the report for future reference.