Peraffic Lead Management Campaign
An endless stream of qualified appointments.
If only it were easy...
Many businesses do not have to hunt for clients. They
don't have to "make the sale".
For example; a supermarket rarely "makes a
sale". Many times the customer decided to buy before they entered
the store. The sale was largely already made.
Another example; you stagger into a medical centre with
your bleeding child in your arms... that sale too, is already made.
Other examples: consumer purchases from dentists,
plumbers, electricians, mechanics; not always, but sometimes, the sale is
already made. When I call a plumber, it's always an emergency, and I honestly
don't need to be sold to. Sure, your price will need to be "in the ball
park", but I'm not expecting (and don't want) a sales presentation.
What this means is: your salespeople may not be in
the habit of selling; they are responding to an invitation to
Well, when you get your first email enquiries, you will
respond as many people do: you'll answer the enquiry, make a phone call or
two, and then sit back to wait for the lead to get back to you and complete
That does not work, with online enquiries.
Here is a good rule of thumb:
- One third of the enquiries are price-sensitive
tyre-kickers who are shopping around and don't care about your overall
value proposition... if that's ok by you, fine, chase them; but don't
expect a high hit rate.
- One third of the enquiries realise (after your initial
feedback), that they are talking to the wrong company; they drift away
and go elsewhere. Let them go.
- One third of the enquiries are "spot on"; they
are right for you, and you are right for them... BUT...
They don't know you, or trust you, yet.
If you don't pour on the love, they will forget you. And
If you are serious about an enquiry in this third
category, your hit rate will be very high... but your process may need some
The most common feedback I hear after explaining this, is
this: "You're right! After the third follow up call, the prospect
told me I was the only one following up, so I'd be getting the job".
Online leads, need attention
Now, if you are TOO BUSY to do all this follow up (and
that's not a bad thing: busy making money, I hope), Peraffic can help you.
We have a Follow Up team. A team who specialise in
building trust with your prospect after the initial contact from you,
which may answer technical or pricing questions, and organising, once
appropriate, a proper sales conversation with you. That may be a meeting in
person or by phone, once the prospect is ready to buy.
In some cases, we can close the deal for you and arrange
for you to deliver the appropriate goods or services.
Of course there's a charge for this extra service, and
you'll need to talk to your Peraffic Consultant to ensure it's an appropriate
solution for your situation.
An endless stream of qualified appointments
If you are speaking with a Peraffic Consultant right now (reviewing
your Traffic Trial results), they will assist you in setting up an Ongoing
Campaign including Lead Management.
To speak with a Peraffic Consultant, click here to book a consultation!