More About Lead Generation
"You're messing with the magic!"
Marketing and Sales are not new disciplines
For thousands of years, mankind has been peddling wares. And
advertising to generate leads has probably been going on since writing was
Word of mouth can be a big lead generator, and volumes
have been written on how to increase word of mouth. Here, we are talking
about lead generation online.
And internet marketing is NOT "different"
You may have been told that marketing online is special,
new, unique or different somehow to offline marketing.
are still buying, the way they always did. And you have to do the work to
attract enquiries – like you always did. No shortcuts, no magic tricks.
cause-and-effect has not changed. Company brochures are still
company brochures (online they are company websites), marketing fliers are
still marketing fliers (online they are landing pages), and so on.
There is one thing about internet marketing though, that makes it EASIER
than ever before...
For the first time ever in history, an advertiser
can find out what actually happened to their advertising dollar:
- How many people saw the ad headline (the
- How many followed the ad (clicked) to take a look
at the sales pitch (landing page)
- How many people lingered over the pitch, and how
many drifted away
- How many responded by expressing interest
(filling in an enquiry form)
And most exciting of all: what keywords they were
searching for that triggered all of that.
And armed with that information, a dedicated advertiser
can go in hot pursuit of the most lucrative traffic!
Trial and error have massively reduced
No longer do you have to design a print ad and pay
thousands to put it in a magazine, and then wonder what happened – and not
know why it worked (if it did) or why it didn't work (if it didn't).
Lead generation online, thanks to Google AdWords, has
"messed with the magic". Advertising companies have tried to stop
Google – because the magic of advertising was that customers would
spend big bucks trying (and mostly failing) to find out what works.
This made advertising agencies a lot of money (remember Yellow Pages?) and
now Google has ruined it all!
By putting the power back into YOUR
hands, and telling you the TRUTH.
But we humans are a funny lot. You see, even with all that
power in our hands, we still follow our old habits! Many people throw away
thousands of dollars on AdWords, and don't read the manual first! They spend
thousands on web design and don't tune their landing pages! Or don't even use
landing pages! Spending thousands and not understanding the results!
And then, sadly, they conclude: "It doesn't work;
it's as bad as the old offline methods".
That's why Peraffic exists
Back in 2007, 2008 and 2009 we spend thousands of hours,
and hundreds of thousands of dollars, getting to the bottom of the cause-and-effect
of online lead generation.
Our first ten clients have made over $1m in sales,
collectively, from enquiries produced by their Peraffic campaigns.
over $100,000 in sales, each, off an average investment of less than $5,000.
You can do this too... if you put the time and money into
getting good at it.
Or you can ask us for
It's up to you.
One more thing...
If you are going to have a go yourself, we have an old set
of technical manuals which we used for internal training back in 2009. They
are slightly dated (the latest Google changes in 2010 and 2011 are not
included) but if you're a beginner, those subtleties probably aren't
(No, you cannot have our latest internal training
manuals... well not for this price anyway!)
You can buy the entire set of PDF files for just $27, click here to find out more.