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"If you're not willing to read the manual,
get off the internet..."
"If you're not willing to read the manual, get off the internet..."
Who would dare make such an outrageous statement?
Is there a user manual for the
Is there a user manual for online
The team at Google AdWords, and internet marketers all over
the world, have written hundreds of pages about how to advertise online.
Who do you trust?
We trust Google
We trust "the big G".
We take everyone else's advice under advisement, with a
dose of scepticism – and so should you.
Most material online about internet marketing is written
by internet marketers selling internet marketing "shortcuts" and
"magic techniques" to other internet marketers.
So the first question you need to ask is: who is the
We trust Google
We trust Google because Google's intended audience
consists of the millions of companies who collectively are spending billions
on AdWords each year.
And Google writes the software that routes the traffic to
the landing pages of those advertisers. And Google is one of the most trusted
companies on Earth.
Here's what we say to our new technical recruits:
- Google's end user is the person searching –
despite the fact that the advertiser pays the bills: no searchers, no
advertising – and Google is very clear about that
- If you try to cheat or trick Google, you are
basing your client's business on a house of cards; don't do it
- There's no need to be tricky – Google have
written the manual, just follow it!
- If you follow the manual, the clicks are cheaper
and you'll get more traffic... if you don't, Google will crank up
the cost per click until you give up in frustration (or run out of money)
- Our technical manuals extend the Google ones – i.e.
Google tells us what we must do, our manuals tell us how to do that
cost-effectively for clients
- Our clients don't read the Google manuals – nor our
internal manuals – and as a result, even if they are already using AdWords,
or they have used a non-certified AdWords consultant, they may think
"it doesn't work" – you will prove to them that it does work
You can trust our Google certified experts
Before you can use the services of these Peraffic
technical gurus, you must first meet, in person or by phone or by Skype, a Peraffic
Consultant who will help you clear the prerequisites to a successful lead
A Peraffic Consultant is a professional, pre-sales support
person, who helps you understand whether or not this service is appropriate
Put simply: neither we, nor you, want to tie up valuable
resources chasing an inappropriate objective. Since our services are mostly
fixed price engagements, we don't want to start something we cannot finish –
not just finish, but finish with a WOW!
There is NO CHARGE for a consultation.
If you want to generate leads, online, and you are ready
for a discussion about that, then...
Submit the form below and we will make contact with you to
organise a free consultation.
Consultation Request Form
We will acknowledge your enquiry within hours (that's a
personal response, not an email auto-responder).
Then, a local or regional Peraffic Consultant will contact
you to discuss your lead generation requirements, or answer any question you
may have about our services.